Music Teacher's Helper - Your music studio manager

Publishing a Newsletter

Mon April 7th, 2008 by Michelle Payne

A newsletter is a great marketing tool. You basically give free information and show your client your expertise all at the same time. The other bonus to writing a newsletter is that people take your business a little more seriously when you go out of your way to share information outside of the lesson time. Everyone’s newsletter is different. You could write articles similar to the ones found on this blog, or you could have a regular feature like a “Song of the Month” as well as a “From the Teacher’s Desk” article.

As far as format goes, you can go hard copy or online. I’ve done both. Online is far easier. It’s cheaper, more professional looking, and you can get it out to more readers. I recommend a website called Mynewsletterbuilder.com. You can include images, mp3s, and videos. I’ve gotten a lot of positive feedback from my students and their parents. Whenever I feature a student, their parents usually forward the newsletter on to their friends, thus creating a networking opportunity for me.

Anyone else publish a newsletter? I’d love to hear about any other experiences or tips.

Posted in Promoting Your Studio |

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5 Comments (Add Comment)

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  1. Another option is http://www.letterpop.com. They have plans that start at $0 for 10 newsletters per year to 25 or fewer contacts and go up from there. If you are just getting started or don't have a large mailing list yet, this may be a good place to start.

    by Amy gould — Tue Apr 8, 2008 @ 9:38 pm

  2. Great article! I went to Mynewsletterbuilder.com and was impressed. I think I will do it too. Is it possible to send me a newsletter you created? Thanks again!

    by Ronnie Currey — Thu Apr 10, 2008 @ 8:41 am

  3. Sure, Ronnie! I'll send you one right now.

    by Michelle Payne — Thu Apr 10, 2008 @ 10:37 am

  4. Hey Ronnie,

    I went to your site to get your email address. Looks like you will have to email it to me.

    by Michelle Payne — Thu Apr 10, 2008 @ 10:38 am

  5. Great idea! I plan to use this in the very near future.

    by Cindy — Tue Apr 15, 2008 @ 10:28 pm

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