David Cutler wants to help musicians succeed in today’s world. An accomplished musician and composer himself, he has written one book to help musicians build a career and expand opportunities for income and outreach; and is working on a new book focusing on music teachers in particular.
The first book is called The Savvy Musician: Building a Career, Earning a Living & Making a Difference, and addresses a broad range of ideas relevant to musicians, such as how to create opportunity, how to make your work stand out, how to create supporting products, marketing yourself in today’s internet world, how to deal with the new paradigm for recording and selling music, how to better work with people, ideas for managing finances, and last but not least, musical ideas for improving your performance skills.
The new book he’s working on is called The Savvy Music Teacher, and seeks to aim music teachers towards an income in the $50,000 to $100,000 range, with vignettes of over 150 teachers – not well-known stars, but hardworking, typical music teachers – who have found ways to put together a workable and enjoyable career. Cutler hastens to point out that the specific income range is all relative – what may seem a lot of money in one place may not be much in another. But the book seeks to offer blueprints for helping readers craft sensible solutions that can add up to a good income.
Let’s take a look at some of Cutler’s ideas for musicians and music teachers, but first, who is David Cutler and where did he pick up on all these ideas?