Wendy Morgan Hunter

Hunting Wabbits

August 16th, 2010 by Wendy Morgan Hunter

Have you hunted any wabbits recently?

When we voice teacher’s hear a singer we immediately begin to process the voice – is the sound effortless, does it move you in some way, is their too much tongue involvement or jaw tension, etc. How often do you put your mind at rest and just listen?

As teachers of voice we spend our time living in the critique mode- seeking out the flaws and embarking upon repairing and reprogramming how those sounds are made to make them more effortless, powerful, efficient, expressive. We live in the “what is wrong” and “how do we fix it” mode.

I challenge you as you embark on your fall teaching to step out of that critique box and into the audience mode. Marvel that even your weakest singers have improved upon something. Hunt for the wabbit! Share that success with the singer! If they are family dependent share that with their families too! Drop them a note or send them an email or stop everything and run out to their car as they pick up their singer and tell them how excited you are about this progress! Read more…

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Posted in Music & Technology, Performing, Practicing, Professional Development, Promoting Your Studio, Studio Management, Teaching Tips

In just one short month, students will be heading back to school, and music teachers will be gearing up for another full year of teaching young musicians to make beautiful sounds on their instruments. August is a prime time to recruit students, whether you’re starting a new studio or only looking to fill a few places.  But how do you know that the actions that you’re taking to market your studio are the ones that will really make an impact and get people’s attention?

While re-reading Martha Baker-Jordan’s Practical Piano Pedagogy this week, what struck me as particularly relevant was the section on Impact/Effort Evaluation in marketing your studio (p. 67), which is the process of determining which ideas can have the best impact with the least amount of effort (and cost) associated with the implementation of the idea. In this line of thinking, the goal is to find the most effective advertising vehicles for the least amount of time and cost.

Until you’ve actually got the students signed up, your job has less to do with pedagogy and more to do with marketing and sales. The difficult part about advertising music lessons is that each community has its particular culture and methods by which its residents glean information about products and services. What you need to know about your neighborhood is which ideas work. Here are some things to keep in mind when coming to a decision:

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Posted in Financial Business, Promoting Your Studio

Online Tools to Increase Your Music Teaching BusinessFor some of us, organizing our music studios online takes us into the realm of interactive communications. Like me, many teachers are actively using the internet to teach lessons, seek out new students, and build and manage our reputations.

Using some of the tools from this blog along with the Music Teacher’s Helper program will help keep you organized, communicate with students around the globe, build your base, and make sure your online reputation is rock solid!

Skype and Dim Dim Web Meeting

Skype (www.skype.com) makes a huge difference in my teaching. With webcam, voice and chat all together in one application, you can make sure you’re getting an accurate idea of your student’s technique and how to improve their playing during a lesson. Many teachers shy away from doing Skype and long distance lessons because it is a little daunting to set up – but once you purchase a good camera, get a great picture of your keyboard, and do a few practice runs, you’ll see it can be a very efficient way to teach.

Dim Dim Web Meeting (www.dimdim.com) is another great tool you can use to assist students over the internet. Dim Dim is set up much like a traditional conference, but the screen share can be very effective for music teachers looking to teach online. You can help students trouble shoot applications, go along with them to effective websites that will help in their practice, and help them navigate through your own materials.

Best of all – both these programs are free when using the basic functions, and are very user-friendly.

Kompoz

Kompoz (www.kompoz.com) is a revolutionary way to play music with someone over the internet. Kompoz allows you to play and record sessions with a long-distance online. You can conduct the session privately, and lag time isn’t bad enough to hinder the recording session if both student and teacher have a good connection.

Playing music collaboratively is part of what makes advanced teaching work for many of us, so the ability to record and critique sessions, and share those with your student, can really be helpful. You can also use a simple, free recording program like Audacity  (audacity.sourceforge.net) to record voice notes over the tracks you work on with your student.

Stickam and Ustream

Looking to solicit more students online? With sites like Stickam (www.stickam.com) and Ustream (www.ustream.com), you can stream your own video or audio “show” that you can use to market your materials and get future and current students engaged in your teaching.

Many of us don’t utilize some of these free and easy tools to get new students. If you’re looking to get into music teaching globally, or you’d like to increase your arsenal of marketing materials, video streaming is a great way to do that.

Utilizing some of these tools will help increase your productivity with current students, your branding, and will help you get new students globally, if you’re looking to do so. Used alongside the Music Teacher’s Helper features, these tools could help you create a global reach with your teaching that increases revenue and efficiency for your studio. I am constantly working on new ways to expand my reach via my own website.

What other online tools do you like to use to increase your music teaching business?

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Posted in Music & Technology, Professional Development, Promoting Your Studio, Teaching Tips

nmurphy

Studio Newsletters

July 25th, 2010 by nmurphy

Since the start of the year I have been producing a monthly Studio Newsletter. I initially started the newsletter as a method of communicating with parents of the students that I teach in schools. In contrast to the parents of my home studio students, whom I usually see weekly as they drop off/pick up their children, there are some of the ‘in school’ parents that I only see once or twice a year at recitals. So far I have found that there are three main uses for my newsletter. Read more…

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Posted in Customer Support, Promoting Your Studio, Studio Management, Using Music Teacher's Helper

Summer is always a little scary for private music teachers, but with a little creativity and confidence, you can find some fun ways to bring in extra income. Group activities are great for the summer. Kids are already in camp mode, so why not take that commraderie into your music program? You can host these events anytime, really. In the morning, afternoon, evening, weekend.

1. Music Video Day

Find an easy song that most of your kids know and write an easy to follow script for a music video. The key to doing a successful music video is lip-singing. When musicians make a video, they don’t sing live. They may sing out-loud along with the track, but the recorded track is always what’s hear over the video. If you want to have your student’s voices and instruments on the actual video, then consider requiring that they first participate in a “Recording Day.”

2. Recording Day

Maybe you have some kids who are ready to play together in a band, duet, or ensemble. Why not take advantage of this and teach them how it works? You could spread this out into a 3-4 day workshop. Read more…

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Posted in Financial Business, Promoting Your Studio, Studio Management, Teaching Tips

Every professional or aspiring professional music teacher needs a well crafted bio. Your personal bio is your way of introducing yourself to new students, fans, and music industry types in a way that puts your best foot forward.  Here are some very important concepts to keep in mind as you craft your own bio.

Target Your Audience

Before you begin your bio make sure you have a clear idea of who your main audience will be. What details will the people who are interested in your talent and music instruction want to know about you? This should frame how you go about writing your personal bio statement. Always keep this in mind as you write.  Who is my target market?  As an example: If I were a music teacher trying to market my lessons toward aspiring singer/songwriters I’d make sure that I mentioned my extensive knowledge of Beatles tunes, James Taylor songs, or John Mayer songs etc.  In addition, I’d  also mention whether I’d played on any albums released or performed in any local venues….

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Posted in Financial Business, Press, Promoting Your Studio

nmurphy

20 Workshop Ideas

May 23rd, 2010 by nmurphy

While those of us in Australia are starting to rug up for the winter, I know that the summer break is quickly approaching for the rest of the world. The summer break can be a fantastic opportunity to refresh and revitalise with a well-earned rest, or to undertake your own professional development. It is also an excellent opportunity to expand the skills and knowledge base of your existing students, and to attract new students to your studio by running summer workshops.

Below is a list of 20 workshop ideas – Read more…

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Posted in Promoting Your Studio, Studio Management, Teaching Tips

The Plan

In celebration of years at the piano together, I am holding my first (annual?) Senior Showcase featuring three senior pianists in late May. Each student will perform some newly-prepared pieces along with favorites of the past. They will also perform duets with each other and some with friends singing, whistling (!) playing the guitar, violin and cello. FYI–one hopes to major in music with a piano/education degree, one with a music major in harp, minoring in piano, another will study Biology.

As a way to lure my younger students to attend the event, each senior will be attending the annual spring recital I hold for all other students. The seniors will choose top performers from each recital. These top performers will be invited to play before the Showcase begins. They are guaranteed a large audience as the Showcase will be followed by a large reception with great food. Two of the seniors are turning 18 that very day and the reception is also serving as a graduation open house.

This is all new for me–I have never planned such an event. At times the anxiety of HOW the program will work and IF the students will be ready  keep me up at night. However,  I am certain that this will be a fun-filled program and a unique celebration of WHO: long-time students, and of course, WHAT: music.

The Program

I plan to provide a lovely color printed program including senior pictures of each student along with student-written paragraphs about their piano experience. Priceless quotes include…

“I wanted to quit piano lessons–I was too stubborn about putting in more practice, but also, was too stubborn to quit so, I stuck with it.”

“My favorite song ever (even more than any other genre of music, in the WHOLE world) is “Clair de lune” by Debussy.”

The Parting Words

The following are my words that will be included in the program to the seniors and all those in attendance celebrating their accomplishments. Read more…

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Posted in Performing, Promoting Your Studio, Studio Management, Teaching Tips

Follow-up is extremely important to growing your home-based studio.  Like anything worthwhile, consistent follow-up requires a lot of effort, but over time you’ll reap the benefits of a solid group of students and referrals. After all, it takes far less time and money to keep an existing student than market to prospective students.  Here are 9 follow-up tools sure to motivate your students to stay loyal to your studio:

Thank-you notes: This is a no-brainer, but you’d be surprised at how many business owners neglect to write thank-you notes–especially when they get really busy. Take the time to show your students that you genuinely appreciate their business.  After an initial lesson with a new student, or after semester recitals, send a note thanking them for their time and hard work.  They’ll remember your thoughtfulness! Read more…

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Posted in Promoting Your Studio, Studio Management, Using Music Teacher's Helper

When I studied voice there was no discussion about what I wanted to study, nor did I ask. My teacher invited me to join her studio after hearing me in a performance, she taught, and I sang. I never questioned the style she was teaching me, the technique, nor the direction we were headed. I just sang.

I too invite students to join my studio whom I believe have great talent by writing them a note and inviting them to come sing with, me as my first teacher did for me. I then invite them for a “preview lesson” to see how we gel together, and then we move forward. However, I differ from my first teacher in that I begin by asking each student what they want out of their lessons, and where they want to go with their voice and their music. Read more…

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Posted in Music & Technology, Music History & Facts, Performing, Practicing, Promoting Your Studio, Studio Management, Teaching Tips