Have you ever requested that a student buy a certain book and had them turn up with something similar, but not quite right? Or have you waited weeks and weeks for them to find the time to head to the store, while you lose precious lesson time and momentum?
I became so fed up with the situation that I used to supply all of the books necessary for my students, and add it to their next invoice (this can be done using the Music Teacher’s Helper ‘Charge a Fee’ feature). However, the music store closest to me has recently closed down and now the extra time it takes to travel to another store, combined with the large number of students that I teach makes it near impossible to continue to do this. So I have started to explore other options. Read more…
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Posted in Financial Business, Product Reviews, Using Music Teacher's Helper
In just one short month, students will be heading back to school, and music teachers will be gearing up for another full year of teaching young musicians to make beautiful sounds on their instruments. August is a prime time to recruit students, whether you’re starting a new studio or only looking to fill a few places. But how do you know that the actions that you’re taking to market your studio are the ones that will really make an impact and get people’s attention?
While re-reading Martha Baker-Jordan’s Practical Piano Pedagogy this week, what struck me as particularly relevant was the section on Impact/Effort Evaluation in marketing your studio (p. 67), which is the process of determining which ideas can have the best impact with the least amount of effort (and cost) associated with the implementation of the idea. In this line of thinking, the goal is to find the most effective advertising vehicles for the least amount of time and cost.
Until you’ve actually got the students signed up, your job has less to do with pedagogy and more to do with marketing and sales. The difficult part about advertising music lessons is that each community has its particular culture and methods by which its residents glean information about products and services. What you need to know about your neighborhood is which ideas work. Here are some things to keep in mind when coming to a decision:
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Posted in Financial Business, Promoting Your Studio
Summer is always a little scary for private music teachers, but with a little creativity and confidence, you can find some fun ways to bring in extra income. Group activities are great for the summer. Kids are already in camp mode, so why not take that commraderie into your music program? You can host these events anytime, really. In the morning, afternoon, evening, weekend.
1. Music Video Day
Find an easy song that most of your kids know and write an easy to follow script for a music video. The key to doing a successful music video is lip-singing. When musicians make a video, they don’t sing live. They may sing out-loud along with the track, but the recorded track is always what’s hear over the video. If you want to have your student’s voices and instruments on the actual video, then consider requiring that they first participate in a “Recording Day.”
2. Recording Day
Maybe you have some kids who are ready to play together in a band, duet, or ensemble. Why not take advantage of this and teach them how it works? You could spread this out into a 3-4 day workshop. Read more…
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Posted in Financial Business, Promoting Your Studio, Studio Management, Teaching Tips
Every professional or aspiring professional music teacher needs a well crafted bio. Your personal bio is your way of introducing yourself to new students, fans, and music industry types in a way that puts your best foot forward. Here are some very important concepts to keep in mind as you craft your own bio.
Target Your Audience
Before you begin your bio make sure you have a clear idea of who your main audience will be. What details will the people who are interested in your talent and music instruction want to know about you? This should frame how you go about writing your personal bio statement. Always keep this in mind as you write. Who is my target market? As an example: If I were a music teacher trying to market my lessons toward aspiring singer/songwriters I’d make sure that I mentioned my extensive knowledge of Beatles tunes, James Taylor songs, or John Mayer songs etc. In addition, I’d also mention whether I’d played on any albums released or performed in any local venues….
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Posted in Financial Business, Press, Promoting Your Studio
AN ONGOING CONCERN for many independent music teachers is the change of commitment level of students during the summer months. While some teachers enjoy the usually lightened studio schedule during the summer months, most of us depend on our teaching as our livelihood and have bills that do not go away during this time. I would love to hear your ideas, especially those of you that have been successful at insuring yourselves regular employment year long!
ESTABLISHING A SUMMER REQUIREMENT (a minimum number of lessons, with the option of replacing some private lessons with one of the various summer workshops), has been most helpful for me in keeping things going in my studio. Though I cannot really make anyone take classes, the ones that do are assured their slot, or first choice of times in my schedule when the school year comes back around. My students and parents seem to really enjoy the flexibility with having a couple of options for summer lessons and a variety of supplemental classes. Read more…
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Posted in Financial Business, Promoting Your Studio, Studio Management
I am a teacher who does not usually struggle with fixing a vocal problem or finessing a vocal line, but does struggle with keeping herself organized! I have three assistants at this time who help me overcome this deficiency. One manages my scheduling, a second manages my billing, and the third manages and arranges my student’s and vocal group’s performances. The latter two work just a few hours a month. The former oversees any lesson changes I need to make to accommodate my directing and performing or changes that may be requested by my students and their families, and she usually works 10 hours or so a month. Read more…
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Posted in Financial Business, Studio Management, Using Music Teacher's Helper
I have the pleasure of dipping my feet into two different worlds of music on a daily basis: The world of teaching, and the world of performing & recording.
It is within the latter, the world of performing and recording, where I have the opportunity to meet many other artists in the entertainment business who do the same thing as I: Compose music, record it, distribute it, and perform it.
You might be very surprised to hear though, how great the percentage is of performing artists out there who a) have never had any formal music training, and b) do not read music.
This is where you come in as an educated music teacher.
The selling of original sheet music is a nice source of income for recording artists – both independent and record label alike. Though, for non-music-reading independent musicians who do not have someone to automatically transcribe for them (as most record label artists have), they end up hiring a transcriptionist to produce their sheet music. Read more…
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Posted in Financial Business, Music & Technology
With recession drawing to a slow close, many small business owners and individual contractors withvariable incomes are asking “How can I get better control of my business finances so that a future recession doesn’t 
unhinge my income?” Here are some great tips to help you control your business’ income and expenditures, and ways to plan for looming expenses in the future.
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Posted in Financial Business, Studio Management
With the onset of fall studio enrollment upon us, this is the perfect time to check in with your students to make sure the studio is excelling their expectations. This is also the perfect time to get feedback on what needs to be improved, and to implement strategies to progress the studio’s service.
Depending on the type of studio you are, either a one-man show out of your home, or a 20 person staff in a community conservatory, your questions are going to be specific to what you offer. However, here is a list of components to a typical studio’s service, and some sample questions you might ask to determine your level of service in each component.
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Posted in Financial Business, Studio Management
Trying something new…
I’ve been working on promoting and building my studio for the past month. I got MANY great ideas at the Classical Singer Convention in Chicago at the end of May, thanks to Cynthia Vaughn at Magnolia Music Studio in Fort Collins, CO. Cynthia has SO many amazing ideas and she worked with several other voice teachers to try to get as many as possible so that we could benefit from all this experience.
Several points were made:
- Attract & Retain students
- roles/solos – community based
- Have a Student Achievement Page on the studio website
- Relevance – non-quantifiable advances in:
- feedback/applause – studio class BEFORE a recital!
- Options in scheduling and payment (check/credit card)
- bonuses – register early, get 10% off, register for summer & get free lesson
- performance opportunities – find out who has space you can use!
- Gain New Students
- Word of mouth through different circles
- teach styles OTHER than Classical/Musical Theater
- Marketing:
- Bold, creative, SELECTIVE (no mass emails!)
- Distinctive logo (see my new logo here!) & business cards
- GOOGLE yourself & find out where you are listed – you might be surprised at what’s there AND what’s not! (I have an OLD listing that I’m trying to modify – the web address leads nowhere) Read more…
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Posted in Financial Business, Promoting Your Studio, Studio Management, Using Music Teacher's Helper
Have you ever requested that a student buy a certain book and had them turn up with something similar, but not quite right? Or have you waited weeks and weeks for them to find the time to head to the store, while you lose precious lesson time and momentum?
